DATA ANALYTICS

The goal of collecting data is to better know and understand your customers. From there, the next step is optimising the customer journey by focusing on customer behaviour.Understand who your customers are, what they do, where they go, and how to engage with them

Our Approach

The goal of collecting data is to better know your customers. From there, the next step is optimising the customer journey by focusing on customer behaviour. A solid understanding of your interaction data from an experience lens informs all your marketing and content strategies. We help you cut through the complexities of data with analytic methods that support customer-centered, omni-channel marketing strategies using leading cloud platforms, analytics tools, and proven solutions. By taking a customised approach, we help brands move from hindsight to insight to foresight by:

  • Establishing a foundational unified ID across all experiences including web, mobile, app, kiosk and other customer touch points that include digital marketing
  • Tracking the entire customer journey at the event level
  • Performance - stress tests and load impact tests
  • Assigning value to each step of the customer journey through various advanced analytic and modelling techniques
  • Integrating many disparate data sources to create a unified view of activity at all digital touch points

Our experience analytics practice offers:

Predictive intelligence

  • Advanced KPI development
  • Site behaviour association
  • Advanced anomaly detection
  • KPI forecasting and scenario planning

Deep customer insights with clickstream data

  • Advanced visitor segmentation
  • Engagement / value scoring

Insights and activation

  • Interactions indicating customer journey phase
  • High paths and behaviours
  • Optimal path sequence and cadence
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Pulpit Cast


Helping you discover and watch sermons from your favorite Preachers, Ministries or Categories.

Project Start Date: 15 May, 2016 Project End Date: 10 Feb, 2017 Project Type: Mobile App Development Client: Almond Media Status: Version 1 completed

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Almond Careers CRM


A customer resource management system that helps Almond Careers monitor their customer base effectively.

Project Start Date: 15 Nov, 2017 Project End Date: 21 April, 2018 Project Type: Web Development Client: Almond Careers Status: Version 2.0 completed

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micro:bit Nigeria Website


Microbit Website built to provide information and quick contact for microbit community in Nigeria.

Project Start Date: 10 Dec, 2018 Project End Date: 30 March, 2019 Project Type: Development Client: Almond Careers Status: Version 2.1 completed

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micro:bit Mobile Application


The micro:bit mobile application was created to help students easily manipulate the micro:bit device without a laptop or computer.

Project Start Date: 15 May, 2016 Project End Date: 10 Feb, 2017 Project Type: Project Consulting Client: Microbit, Samsung, Microsoft, BBC

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Client Management System


Client management System is built to manage all client project request and track project timelines and documents while also providing invoices for suitable work.

Project Start Date: January 25th, 2019 Project End Date: 30th April, 2019 Project Type: Development, Web Design Client: Undisclosed Status: In Progress

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micro:bit Code Editor


The microbit code editor was developed to help students learn how to code using a simple and intuitive interface with minimal knowledge base required.

Project Start Date: 15 June, 2015 Project End Date: 10 November, 2015 Project Type: Web Development, Web Design Client: BBC United Kingdom

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micro:bit Official Website


The microbit Official website was initiated and pushed to completion by the Almond Media team successfully helping to meet the timeline and deliver the project.

Project Start Date: 15 June, 2015 Project End Date: 10 November, 2015 Project Type: Project Consulting Client: Microbit Organisation

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Tesco Connect & Share


Connect and Share: Linking customer accounts across Tesco businesses Data Migration: Moving data from legacy silo systems to a service oriented architecture. Single sign on (tesco.com): Creating a single sign-on for tesco.com customers The main objective of the projects was to give Tesco the capability that enables the matching and linking of different Tesco and 3rd party customer identities and data sets in order to create and inferred, unified view of the customer.

Project Type: Project Consulting Client: Tesco

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Sky


Implemented Adobe campaign marketing platform for the company, from sky.com & Sky app push notifications to email, sms and reporting integrated functionality.

Project Type: Project Consulting Client: Sky
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Virgin


Database rework to enable the implementation of Adobe Campaign, migrating from Unica system.

Project Type: Project Consulting Client: Virgin
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Audi


Built customer engagement platform (CEP) looks at the touch points within Audi’s website to track movement across all its digital platforms and assigns a customer engagement score through custom built orchestration tool.

Project Type: Project Consulting Client: Audi
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Daily Mail


This project was focused on consolidating all sources of Metro customer data from different suppliers into one repository in DMGT’s Central Platform; so customer data can then be enriched with data from axiom to enable better advertising targeting and reporting.

Project Type: Project Consulting Client: Daily Mail
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Momondo


Data migration between CheapFlight and Momondo after Momondo bought over CheapFlights. managed the System Integration Testing, and worked with the momondo team through Dev, UAT and go-live.

Project Type: Project Consulting Client: Momondo
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Just Eat


Helped Just Eat to understand their customers through data analysis. To be able to see their active customers, understand opt-ins and learn the most effective way to communicate with their customers so as to increase revenue.

Project Type: Project Consulting Client: Just Eat
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