Our Approach
The goal of collecting data is to better know your customers. From there, the next step is optimising the customer journey by focusing on customer behaviour. A solid understanding of your interaction data from an experience lens informs all your marketing and content strategies.
We help you cut through the complexities of data with analytic methods that support customer-centered, omni-channel marketing strategies using leading cloud platforms, analytics tools, and proven solutions. By taking a customised approach, we help brands move from hindsight to insight to foresight by:
- Establishing a foundational unified ID across all experiences including web, mobile, app, kiosk and other customer touch points that include digital marketing
- Tracking the entire customer journey at the event level
- Performance - stress tests and load impact tests
- Assigning value to each step of the customer journey through various advanced analytic and modelling techniques
- Integrating many disparate data sources to create a unified view of activity at all digital touch points
Our experience analytics practice offers:
Predictive intelligence
- Advanced KPI development
- Site behaviour association
- Advanced anomaly detection
- KPI forecasting and scenario planning
Deep customer insights with clickstream data
- Advanced visitor segmentation
- Engagement / value scoring
Insights and activation
- Interactions indicating customer journey phase
- High paths and behaviours
- Optimal path sequence and cadence